Get the world to grab your idea and run with it.
You’re a researcher whose insights could change the world–but right now, they’re the world’s best kept secret. Let’s change that.
Thought leadership
is dead.
To have impact today, you need to be a public expert. Trusted, not just quoted. Creating ideas and solutions with and for the communities you want to help, not at them.
My mission: To transform research leaders into public experts. Together, we create the vision, strategy, habits and ecosystem that launch your thinking into the world–so it can drive the conversation.
Bob Lalasz, Science+Story
LATEST SUBSTACK POSTS
”If you’re a scientist wanting to venture out of the ivory tower, Bob will ease that transition and usher you into a world of communication that frees you from the fear of being inaccurate and into the world of relevance.”
- JOHN SABO, director, ByWater Institute/Tulane University
Explore how I guide research leaders to become public experts–to benefit their careers, organizations and the world.
THINKING
What’s wrong with storytelling for scientists? What can researchers learn from marketers? And why is Steven Pinker so popular when he’s so wrong? Explore my core perspectives on research communications–and watch me take down some sacred cows..
SCIENCE + STORY PODCAST
From Ken Caldeira to Faith Kearns, from Natalia Petrzela to Daniel Swain–I talk with leading scientists and researchers about their journeys to becoming public experts.
CASE STUDIES
The clients I work with think five to 10 years ahead of everyone else–and they want the world to catch up to them. Explore the transformations my work with them has achieved for their careers and their organizations.
SCIENCE + STORY CLIENTS
