I started this firm to do one thing: Transform research leaders into public experts.
Because there’s great research. And then there’s what decision makers and much of the world still want: your expertise and research-driven insights, applied to the problems they need solved.
I’ve guided hundreds of scientists and researchers to improve their communications games and strategies over the past 25 years.
And if I’ve learned one thing from that work: Just communicating your research isn’t enough any more—not as the challenges of the world rage on.
The most creative researcher leaders want their expertise and insights to make maximum impact. For the world, for their organizations or institutions, and for their careers.
That’s why I created Science+Story. Through it, I guide research leaders and their organizations to do more than just communicate research. I’ve helped them find, frame and express their unique solutions, insights and early warning signals to the stakeholders who need to hear them.
The world isn’t about just communications anymore, or occasional thought leadership (if it ever was). It’s about gathering the communities you want to help around your public expertise, leading and learning from them. That’s the new work of public experts. And it’s the mission of Science+Story.
—Bob Lalasz, Science+Story
SCIENCE + STORY CLIENTS
LATEST SUBSTACK POSTS
“To be an effective communicator, you need to distill the complexity of your content into a set of clear and concise messages – and then have a strategy for getting those messages out to the right audiences. Bob has been an invaluable partner at both of those challenges, helping me identify and refine my most effective messages and then planning the steps needed to amplify them.”
- JEFF OPPERMAN, Global Freshwater Scientist, WWF
CASE STUDY:
ROSE MUTISO, ENERGY FOR GROWTH HUB
Nature Magazine had just asked Rose to submit an important opinion piece ahead of COP 27—but she was having trouble honing its focus. Find out how I helped.