From a recent episode of Tyler Cowen’s podcast “Conversations with Tyler,” with the economist Paul Romer:
…COWEN: If you could reform the World Bank, what would you do?
ROMER: Oh, that’s an interesting question. I think the Bank is trying to serve two missions, and it can’t do both.
Your organization had an opportunity these last two months that most research-driven organizations didn’t take.
Did yours?
The opportunity, that is, to answer a simple question, posed nicely by Geoffrey Director, the VP of Intelligence at the content marketing firm Manifest:
…What is the content that only your brand can provide that would also be genuinely valuable to your audience?