How Research-Driven Organizations Become Thought Leaders

Posts Tagged ‘Value’

Your Brand & Value in the Pandemic

Your organization had an opportunity these last two months that most research-driven organizations didn’t take.

Did yours?

The opportunity, that is, to answer a simple question, posed nicely by Geoffrey Director, the VP of Intelligence at the content marketing firm Manifest:

What is the content that only your brand can provide that would also be genuinely valuable to your audience?

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