Among my top-five most-hated science communications tactics: let’s write a letter to X journal and get Y number of people to sign it. That’ll get their attention and change things!
Sadly: while Y might get their attention (briefly), it’s never nearly enough to change things.…Read More
How can you engage exactly the grass-tops people you want talking about your ideas, expertise and new research?
Katy Napotnik of The Urban Institute reveals Urban’s blueprint for doing so in a Medium essay that every CEO, director and comms director at research-driven organizations should marinate in.…Read More
Analogies get a bad rap as metaphor’s literal cousin, boring everyone at the church ice cream social with logical, overprecise comparisons between one thing and another, long after Metaphor snuck out in search of bars to close.
Think again. Analogies can be near-magical tools for the researcher thought leader.…Read More
My blood runs cold every time I hear researchers say: “We hope our study won’t be interpreted as saying (insert horrible unintended conclusion not warranted by the study’s findings).”
Because it means a) they don’t have clear messaging for their study, b) they’ve overframed their study, or c) they have clear messaging but haven’t enforced it.…Read More
A church in my neighborhood holds a Saturday morning yoga class that I attend off and on. While the class was settling in, I overheard a discussion among some of the participants about kids and their smartphones — they’re on them all the time, they create bad posture, etc.…Read More
Yesterday I urged you to think about your email welcome series as an instrument of transformation — taking the first critical steps in transforming your drive-by audience into an actual audience, one that gives you permission to converse with it because it trusts you.…Read More
From Inbox Collective’s Dan Oshinsky (who directed the email programs for The New Yorker and Buzzfeed):
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The secret of the email world is that welcome emails open at incredibly high rates — often multiple times higher than a normal email. (77% of readers open my welcome email.) And when you get a chance like that to make a first impression, you better take it.