How Research-Driven Organizations Become Thought Leaders

Posts Tagged ‘Trust’

Don’t Play Numbers Games

Among my top-five most-hated science communications tactics: let’s write a letter to X journal and get Y number of people to sign it. That’ll get their attention and change things!

Sadly: while Y might get their attention (briefly), it’s never nearly enough to change things.…

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Stop Overplaying Your Study

My blood runs cold every time I hear researchers say: “We hope our study won’t be interpreted as saying (insert horrible unintended conclusion not warranted by the study’s findings).”

Because it means a) they don’t have clear messaging for their study, b) they’ve overframed their study, or c) they have clear messaging but haven’t enforced it.…

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The Yoga Class Test

A church in my neighborhood holds a Saturday morning yoga class that I attend off and on. While the class was settling in, I overheard a discussion among some of the participants about kids and their smartphones — they’re on them all the time, they create bad posture, etc.…

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