Social

Rachel Bitecofer Breaks the Rules

Insights, Moving from Expert to Public Expert / By Bob Lalasz

Here’s one way to break the rules in research:

Be a woman in a male-dominated field.
Have a big, easy-to-explain framework that purports to explain and predict what legions of your fellow researchers (and pundits) have struggled to explain and predict for decades.

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The Coming Agitation

The Agitator, a must-read newsletter on fundraising trends and strategy for non-profits, last week posted a series on audience building amidst the ever-shifting sands of Google and Facebook. (In two words: treacherous.) Some takeaways:

More than half of all Google searches now end in no clicks (because Google is dominating many searches with its own information boxes — and because people on mobile don’t click as much);
Organic reach on Facebook has dried up — clickthroughs are now all ad-driven, and those ads are getting and will get more and more expensive.

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