Research Communications

COVID-19 and the Knowledge Resource We’re Not Getting

In a crisis, it’s not enough to disseminate accurate information about what is already known and should be universally understood. (Example: during the COVID-19 epidemic, wash your hands.)

It’s also crucial to disseminate the best evidence-based knowledge about what might come next, along with the level of uncertainty about that knowledge.…

Nefarious? Or Just Science?

Conservatives are biologically and neurologically different from liberals. Science says so.

If you follow politics at all in the United States, you’ll have heard that claim, and even perhaps read about some of the individual studies supporting it. Social or political conservatives, these studies have found, are more reactive to threats, more easily disgusted, more dogmatic and more receptive to authoritarian structures and leaders.…

The ‘Informed Public’

The global communications firm Edelman every year puts out a huge survey of public trust levels in institutions that always gets a ton of headlines. As always, the 2020 Edelman Trust Barometer is stuffed with fascinating data and takeaways. This year’s headline: “despite a strong global economy and near full employment, none of the four societal institutions the study measures — government, business, NGOs and media — is trusted.”…

You’re a Bad Navigator

Research-driven organizations, as a rule, are (unlike the rest of the world) obsessed with what’s on their websites.

So why do their websites all look the same? And why is the content so dull?

It’s because these organizations aren’t obsessed with their websites as vehicles of differentiation — but as extensions of their organizations and organizational mindsets.…

How Much Time Do They Have?

How do you decide what specific tactics — tweeting? op-eds? a roundtable? smoke signals? — to use in communicating your research idea to non-specialists?

Most research communication efforts throw up their collective hands and say: let’s do everything. Or let’s do what we always do.…