Note from Bob: This week, I’m writing a shaggy little series on marketers and scientists, and how to make that unpromising but all too common pairing work better. See all the emails.
Over the more than 20 years I’ve worked with scientists, I’ve heard a constant refrain from them: marketers are terrible to work with.…Read More
I’ve worked for more than 20 years with researchers as a communications and marketing professional. I’ve heard every complaint both sides could make about the other — and probably so have you. For me, the usual stereotypes (marketers are fluffy idiots, scientists are literal idiots) stopped being amusing years ago.…Read More
Among my top-five most-hated science communications tactics: let’s write a letter to X journal and get Y number of people to sign it. That’ll get their attention and change things!
Sadly: while Y might get their attention (briefly), it’s never nearly enough to change things.…Read More
The best Q&A in the history of the world: David Marchese’s New York Times interview of the actor Nicholas Cage, which ran in August and blew the heads off of about 20,000 Hollywood agents and publicists.
I haven’t watched a Nick Cage movie in probably 20 years (“Con Air”?), but even I found it compulsively readable.…Read More
I love how Pew Research Center displays information — especially in ways that allow you to make quick comparisons and immediately grasp differences.
But I didn’t know how to describe how Pew does this so well until I read this article by the Center’s design director, Peter Bell.…Read More
How can you engage exactly the grass-tops people you want talking about your ideas, expertise and new research?
Katy Napotnik of The Urban Institute reveals Urban’s blueprint for doing so in a Medium essay that every CEO, director and comms director at research-driven organizations should marinate in.…Read More
You had a fresh analysis about an issue dominating the news last month — one that was going to make all the hot takes look silly. But you waited too long to pull a pitch together for an op-ed and media, so you just tweeted a grumpy thread to your followers and hoped somebody would find it.…Read More
My blood runs cold every time I hear researchers say: “We hope our study won’t be interpreted as saying (insert horrible unintended conclusion not warranted by the study’s findings).”
Because it means a) they don’t have clear messaging for their study, b) they’ve overframed their study, or c) they have clear messaging but haven’t enforced it.…Read More
Mission statements are like home fragrances. Go ahead and have your communications team create its own, if they need a pick-me-up. Make it short enough, so it fits on the back of your softball league jerseys. But don’t be surprised when, in a year or six months or three, it no longer makes a difference.…Read More