How Research-Driven Organizations Become Thought Leaders

Posts Tagged ‘Research Communications’

Why Marketers & Scientists Hate Each Other (It’s the Papers)

I’ve worked for more than 20 years with researchers as a communications and marketing professional. I’ve heard every complaint both sides could make about the other — and probably so have you. For me, the usual stereotypes (marketers are fluffy idiots, scientists are literal idiots) stopped being amusing years ago.…

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Don’t Play Numbers Games

Among my top-five most-hated science communications tactics: let’s write a letter to X journal and get Y number of people to sign it. That’ll get their attention and change things!

Sadly: while Y might get their attention (briefly), it’s never nearly enough to change things.…

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Metabolism

You had a fresh analysis about an issue dominating the news last month — one that was going to make all the hot takes look silly. But you waited too long to pull a pitch together for an op-ed and media, so you just tweeted a grumpy thread to your followers and hoped somebody would find it.…

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Stop Overplaying Your Study

My blood runs cold every time I hear researchers say: “We hope our study won’t be interpreted as saying (insert horrible unintended conclusion not warranted by the study’s findings).”

Because it means a) they don’t have clear messaging for their study, b) they’ve overframed their study, or c) they have clear messaging but haven’t enforced it.…

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