How Research-Driven Organizations Become Thought Leaders

Posts Tagged ‘Positioning’

Positioning is Not More Cowbell

We message in research communications. Foundationally.

We message everything. Message our findings, our talks, our interviews, our videos, even our podcasts (if they’re bad).

We have to message because the way researchers talk with each other (through papers, in conferences) can’t be understood by the rest of the world.…

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