Positioning

Tuesday Teardown: The Word is Plastics

Insights, Issues Public Experts Face, Public Expertise for Research Organizations, Tuesday Thought Leadership Teardown / By Bob Lalasz

Q&As bury your treasure. Your research-based treasure — your ideas, frameworks and solutions — that we need to solve wicked problems.

But sometimes — especially if the platform is high-profile enough — a Q&A might provide an essential push to a researcher’s public authority as well.…

Positioning is Not More Cowbell

Insights, Issues Public Experts Face, Moving from Expert to Public Expert, Public Expertise for Research Organizations / By Bob Lalasz

We message in research communications. Foundationally.

We message everything. Message our findings, our talks, our interviews, our videos, even our podcasts (if they’re bad).

We have to message because the way researchers talk with each other (through papers, in conferences) can’t be understood by the rest of the world.…