Experts know.
Authorities know and apply that knowledge credibly, sharing the application habitually and liberally with others it might benefit, building a relationship of trust.
Implicit in that application of knowledge is POV and the risk of focusing your and others’ attention — on the issue, the problem, the solution set.…
Note from Bob: This week, I’m writing a shaggy little series on marketers and scientists, and how to make that unpromising but all too common pairing work better. See all the emails.
I’ve owned dogs for more than 20 years.…
How can you engage exactly the grass-tops people you want talking about your ideas, expertise and new research?
Katy Napotnik of The Urban Institute reveals Urban’s blueprint for doing so in a Medium essay that every CEO, director and comms director at research-driven organizations should marinate in.…
Not commercially — I know that’s Instagram and your local pet costume pop-up store. I mean scientifically. Who can scientifically explain why the hell we love Halloween so much?
Mathias Clasen, for a start. Five years ago, Clasen (an assistant professor of literature and media at Aarhus University) wrote this wonderful synthetic essay for the British Psychological Society, curating what research says about the anthropological and evolutionary psychological roots of Halloween.…