How Research-Driven Organizations Become Thought Leaders

Posts Tagged ‘Marketers & Scientists’

Why Marketers & Scientists Hate Each Other (It’s the Papers)

I’ve worked for more than 20 years with researchers as a communications and marketing professional. I’ve heard every complaint both sides could make about the other — and probably so have you. For me, the usual stereotypes (marketers are fluffy idiots, scientists are literal idiots) stopped being amusing years ago.…

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