Note from Bob: This week, I’m writing a shaggy little series on marketers and scientists, and how to make that unpromising but all too common pairing work better. See all the emails.
Over the more than 20 years I’ve worked with scientists, I’ve heard a constant refrain from them: marketers are terrible to work with.…Read More
I’ve worked for more than 20 years with researchers as a communications and marketing professional. I’ve heard every complaint both sides could make about the other — and probably so have you. For me, the usual stereotypes (marketers are fluffy idiots, scientists are literal idiots) stopped being amusing years ago.…Read More