Experts know.
Authorities know and apply that knowledge credibly, sharing the application habitually and liberally with others it might benefit, building a relationship of trust.
Implicit in that application of knowledge is POV and the risk of focusing your and others’ attention — on the issue, the problem, the solution set.…
Most of us think of points-of-view as things we assume and then invite other people to share.
That’s limiting at best. POVs only have meaning and value as social agreements, as an important defining term in a relationship with someone else.…
The Agitator, a must-read newsletter on fundraising trends and strategy for non-profits, last week posted a series on audience building amidst the ever-shifting sands of Google and Facebook. (In two words: treacherous.) Some takeaways:
How can you engage exactly the grass-tops people you want talking about your ideas, expertise and new research?
Katy Napotnik of The Urban Institute reveals Urban’s blueprint for doing so in a Medium essay that every CEO, director and comms director at research-driven organizations should marinate in.…
Yesterday I urged you to think about your email welcome series as an instrument of transformation — taking the first critical steps in transforming your drive-by audience into an actual audience, one that gives you permission to converse with it because it trusts you.…
From Inbox Collective’s Dan Oshinsky (who directed the email programs for The New Yorker and Buzzfeed):
…The secret of the email world is that welcome emails open at incredibly high rates — often multiple times higher than a normal email. (77% of readers open my welcome email.)