How Research-Driven Organizations Become Thought Leaders

Posts Tagged ‘Email’

The Coming Agitation

The Agitator, a must-read newsletter on fundraising trends and strategy for non-profits, last week posted a series on audience building amidst the ever-shifting sands of Google and Facebook. (In two words: treacherous.) Some takeaways:

  • More than half of all Google searches now end in no clicks (because Google is dominating many searches with its own information boxes — and because people on mobile don’t click as much);
  • Organic reach on Facebook has dried up — clickthroughs are now all ad-driven, and those ads are getting and will get more and more expensive.
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