Authorities know and apply that knowledge credibly, sharing the application habitually and liberally with others it might benefit, building a relationship of trust.
Implicit in that application of knowledge is POV and the risk of focusing your and others’ attention — on the issue, the problem, the solution set.…Read More
Most of us think of points-of-view as things we assume and then invite other people to share.
That’s limiting at best. POVs only have meaning and value as social agreements, as an important defining term in a relationship with someone else.…Read More
The Agitator, a must-read newsletter on fundraising trends and strategy for non-profits, last week posted a series on audience building amidst the ever-shifting sands of Google and Facebook. (In two words: treacherous.) Some takeaways:
- More than half of all Google searches now end in no clicks (because Google is dominating many searches with its own information boxes — and because people on mobile don’t click as much);
- Organic reach on Facebook has dried up — clickthroughs are now all ad-driven, and those ads are getting and will get more and more expensive.
How can you engage exactly the grass-tops people you want talking about your ideas, expertise and new research?
Katy Napotnik of The Urban Institute reveals Urban’s blueprint for doing so in a Medium essay that every CEO, director and comms director at research-driven organizations should marinate in.…Read More
Yesterday I urged you to think about your email welcome series as an instrument of transformation — taking the first critical steps in transforming your drive-by audience into an actual audience, one that gives you permission to converse with it because it trusts you.…Read More