Crisis Communication

The Wave & the Tree

We are thinking and talking about the COVID-19 models all wrong, writes Kevin Schulman on The Agitator, a normally smart blog on non-profit fundraising. “Most believe these models represent attempts at prediction rather than as a managerial, scenario planning tool for which they are intended,” he argues — as if believing a model is a “managerial, scenario planning tool” would make it any more accessible.…

#Breakthechain

Humanity is conducting some gigantic experiments right now — and the biggest might be in how we’re communicating the science of this virus and how to stop it. #Flattenthecurve is the meme, the brand, the call-to-action rolled into one. The universal visual (CDC version, as published in WIRED):

The meme seems to be working, for a lot of people and leaders; we can’t really measure its effectiveness.…

12 Resources for the Crisis

It’s a boom time — thank God — for explanatory, research-based and research-expertise content about the novel coronavirus and COVID-19. Here are 12 informational resources from the last week that I’ve found very valuable and/or very interesting:

3Blue1Brown: “Exponential Growth and Epidemics” (YouTube): Send this nine-minute explainer video to all the virus-complacent in your life; it patiently walks through why COVID-19’s threat is about its exponential growth path, not the small-seeming number of cases being reported today in your city, state or country.…