How Research-Driven Organizations Become Thought Leaders

Posts Tagged ‘Climate Communications’

Beyond the Deficit Model

It’s now an article of both evidence and faith among science communicators that the information deficit model of communicating science (the idea that you, a non-scientist, have a deficit of information or knowledge about something and I, the expert, am going to give you enough information to remove your deficit) doesn’t work.…

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Nerds vs. Trees

There should be a German word for the special despair researchers feel when an idea they’ve debunked takes off in the mass imagination.

For if we had such a word, we’d be using it right now to describe the pain and frustration researchers feel at the Trillion Tree Initiative.…

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Climate Change & Indefensibly Big Numbers

Climate change is a potential widespread catastrophe, and in some cases an actual living catastrophe.

Our species uses big numbers as one of its primary signifiers of catastrophe: deaths; property damage; lost economic growth; etc.

It’s understandable, then, that some scientists have gravitated to using big numbers to bring into focus the catastrophe of the recent Australian wildfires.…

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Don’t Play Numbers Games

Among my top-five most-hated science communications tactics: let’s write a letter to X journal and get Y number of people to sign it. That’ll get their attention and change things!

Sadly: while Y might get their attention (briefly), it’s never nearly enough to change things.…

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The Yoga Class Test

A church in my neighborhood holds a Saturday morning yoga class that I attend off and on. While the class was settling in, I overheard a discussion among some of the participants about kids and their smartphones — they’re on them all the time, they create bad posture, etc.…

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Greta’s New (Old) Rules

I don’t know if Greta Thunberg is going to change the world.

I know that she and her fellow under-20 climate activists have already changed research communications.

But I don’t know if it’s for the better.

Greta Thunberg argues that politicians and private-sector leaders — Davos and UNGA types — need to “listen to the science.”…

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