How do you decide what specific tactics — tweeting? op-eds? a roundtable? smoke signals? — to use in communicating your research idea to non-specialists?
Most research communication efforts throw up their collective hands and say: let’s do everything. Or let’s do what we always do.…
How can you engage exactly the grass-tops people you want talking about your ideas, expertise and new research?
Katy Napotnik of The Urban Institute reveals Urban’s blueprint for doing so in a Medium essay that every CEO, director and comms director at research-driven organizations should marinate in.…
You had a fresh analysis about an issue dominating the news last month — one that was going to make all the hot takes look silly. But you waited too long to pull a pitch together for an op-ed and media, so you just tweeted a grumpy thread to your followers and hoped somebody would find it.…
“You think you’re reading an essay. You’re not. You’re moving through a funnel. This shouldn’t surprise you. You’ve been moving through funnels all day.”
That’s how the data visualizer Elijah Meeks opens his Medium essay “We Live in a World of Funnels.”…
The monarch butterfly is in trouble — in large part because development is chewing up its habitat, including that of its feeding and host plants (milkweed) across North America.
Just to stabilize its population, the monarch needs an “additional 1.8 billion stems of milkweed,” according to Abigail Derby Lewis of Chicago’s Field Museum and Adele Simmons, a philanthropist, writing in a recent Chicago Tribune op-ed.…