Yesterday I outlined the first of two subtle ways the bio of Jessica Hellmann, director of the University of Minnesota’s Institute on the Environment, inverts the normal research bio to position her as a strong leader.
The first inversion: for leaders, research achievement is about impact, not journals.…Read More
They read your thought leadership content; now they’ve looked up your website bio to learn about your leadership.
The last thing they want to read is an extension of your CV — academic in style. Or a list of your achievements without cohesion or relevance.…Read More