When you have to pin a revisionist explainer in the comments for your explainer video…
H/T to list member and Email for Experts CEO Tom Miller. who sent that screenshot of the comments on the YouTube version of the video I wrote about yesterday.
Takeaway: Before you start shooting or finish editing that explainer video, show your script or rough cut to some non-experts and ask them what their big takeaway is. Does it match yours? If not…stop explaining after the fact and start reworking the original.