STRATEGY & Services for Researchers to Get Heard
You're a Researcher & An Expert.
So Why Aren't You Being Heard?
WHO & HOW I HELP
You run a research-driven organization and you have big new ideas. New frames for big stubborn problems. New solutions that are just ahead of the world.
And you want the world to catch up to what you know.
I help you and research leaders like you to liberate and amplify your insights through narrative content — talks, opinion writing, video, podcasting and social media — that helps you be heard by the right audiences.
The results for you? Improved fundraising, lead prospecting, partnership opportunities, brand recognition and pathways to solving those big stubborn problems.
Service 1: Be Heard
Positioning, Messaging & Strategy
Why isn’t your expertise being heard in the ways you want it to be? I help you first figure out why through a diagnostic evaluation based on proprietary analysis of the 12 competencies of a research-based authority. The diagnostic pinpoints
- What are the organizational obstacles to translating your expertise into authority with key audiences?
- What are your strengths and weaknesses as a research-based authority? and
- What are your options to make rapid, sustainable gains?
The diagnostic then guides how I develop your new positioning, messaging and authority content strategy. You and your firm emerge with a firm understanding of how you can and should become an authority for your audiences and markets — and a plan for how to make that authority happen.
Examples include my work for Adamantine Energy, Arizona State University's Center for Biodiversity Outcomes, Arizona State University's Future H2O, the Breakthrough Institute, the Energy for Growth Hub, the LA 2028 Olympics Sustainability and Legacy Team, and the World Wildlife Fund’s Global Science Leadership Team.
Service 2: Be Heard
Your New Talk
It doesn't matter how many Twitter followers you have or how many op-eds you've written for The New York Times — developing and delivering a major new talk can still be a terrifying prospect for a researcher.
I've worked with nearly 100 researchers and other subject matter experts to rapidly improve their presentation skills and develop the best talks of their careers — suitable for donors, investors and, yes, TED.
Your talk will be founded in a strong and surprising narrative, the identity and needs of the audience, and clarity in research communication.
This service can be stand-alone or added to Service 1. I also provide presentation development and coaching for teams of researchers preparing to give talks at special events.
Service 3: Be Heard
For leaders who have already developed strong positioning for their research-based organizations, I offer coaching to help you implement a new aspect of your authority content plan (e.g., a new email series) or improve an existing component. The service includes two working sessions via Zoom per month on content development and communications strategy, unlimited private-channel Slack access to Bob, and developmental editing by Bob for plan-specific content.
Outcomes: You'll learn more about how to translate your expertise and insights into publication-grade authority content that non-specialists will find compelling.
You'll also develop the habits and rhythm of producing and promoting your authority content at a frequency that makes people take notice of and seek out your expertise.
"Science+Story combines deep knowledge of how communications strategy can be most effective in an organization with incredibly useful technical and tactical advice."
Alex Trembath, Breakthrough Institute