Insights
Your 30-Second Memory Maker
What’s the most underrated communications skill? The ability to make a memory in someone else. To plant something that sprouts up, again and again, nagging or nourishing them. We remember beginnings and endings — especially endings.
Scientific Trust vs. Public Expertise?
Is there a conflict between a) making a public pledge about the goals you’re pursuing as an expert and b) being true to the scientific pursuit? If there were, would it matter? David Chapin, list member
My Conversation with Faith Kearns
You don’t need to have been subscribed to these emails for long — maybe two weeks — to realize I don’t think about research communications the way other research communicators do. I think most science communications
How to Become a Public Expert
Most experts struggle to define what their expertise means publicly. Which means the public struggles to understand most experts’ value. By “means publicly,” I don’t mean “how other experts define your expertise.” I mean: how you as an expert
Thought Leadership: A Useful Definition
“Thought leadership” is like sardines: often mediocre, terrible reputation but amazing and great for you if sourced and prepared properly. Of course, that’s not the marketing campaign you’d want for what is — and let’s face
Eight Myths of Thought Leadership
There are more than eight, of course. But these are the ones I encounter most often: Thought leadership is about getting your audiences to think differently. It’s much more about getting you in the habit of