How researchers get heard

Insights

Your 30-Second Memory Maker

What’s the most underrated communications skill? The ability to make a memory in someone else. To plant something that sprouts up, again and again, nagging or nourishing them. We remember beginnings and endings — especially endings.

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Scientific Trust vs. Public Expertise?

Is there a conflict between a) making a public pledge about the goals you’re pursuing as an expert and b) being true to the scientific pursuit? If there were, would it matter? David Chapin, list member

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My Conversation with Faith Kearns

You don’t need to have been subscribed to these emails for long — maybe two weeks — to realize I don’t think about research communications the way other research communicators do. I think most science communications

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How to Become a Public Expert

Most experts struggle to define what their expertise means publicly. Which means the public struggles to understand most experts’ value. By “means publicly,” I don’t mean “how other experts define your expertise.” I mean: how you as an expert

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Thought Leadership: A Useful Definition

“Thought leadership” is like sardines: often mediocre, terrible reputation but amazing and great for you if sourced and prepared properly. Of course, that’s not the marketing campaign you’d want for what is — and let’s face

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Eight Myths of Thought Leadership

There are more than eight, of course. But these are the ones I encounter most often: Thought leadership is about getting your audiences to think differently. It’s much more about getting you in the habit of

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