Insights

Document comments are the devil’s work. Oh, I use them to give feedback — all the time. Everyone does. And that’s the problem. Send your content out to a half-dozen people, get 300 comments back (not

For as long as I have been advising researchers (25 years as of next year), research communicators have said the same thing: We’re not publishers. Yes, we publish stuff, absolutely, they all add. But we’re not

Whom do you trust to give you honest, expert feedback on your public expertise? After (or before) you’ve done a podcast? Given a talk? Posted a video course? Gotten into a scrape in social? Is it

Air pollution is bad for us, says a mountain of research in very convincing ways. In fact, the research is so convincing that air pollution is a clear and present danger to our health (including, perhaps

After the third email, I knew we had a problem. I also knew we were on to something. My client had just published content advocating for the creation of a new government body to tackle a

Many public health experts have been rending their clothes for the last two years over the abysmal messaging from the White House on all matters COVID. Now the White House has a master messager: Ashish Jha,