How researchers get heard

Insights

You Are the New Publisher

For as long as I have been advising researchers (25 years as of next year), research communicators have said the same thing: We’re not publishers. Yes, we publish stuff, absolutely, they all add. But we’re not

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Call It

Air pollution is bad for us, says a mountain of research in very convincing ways. In fact, the research is so convincing that air pollution is a clear and present danger to our health (including, perhaps

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Why You Need a Content Pregame

After the third email, I knew we had a problem. I also knew we were on to something. My client had just published content advocating for the creation of a new government body to tackle a

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