Insights
Why You Must Both Experiment & Minimize Risk
Let’s say you have a new white paper or book coming out and you want to expand the audience for it beyond your usual people. Even though people keep saying podcasts are dying, you’ve done a
Your Taste is Not Your Friend
The Roman poet Martial, master of the poetic form known as the epigram, once had a hater named Velox. Martial told him: “You complain, Velox, that I write long epigrams. You yourself write nothing. Yours are
All Public Science is Headline Science
We scorn “headline science” because of what it says on its tin: The headline comes before the science. That’s just wrong, we think — but not just wrong: It’s venal, anti-science, and sometimes even fraudulent. Sometimes,
ChatGPT & Public Expertise: Just Get Started
ChatGPT from OpenAI debuted more than a month ago, and you’re probably already sick of it, and that’s just wrong, because it can really help what so many public experts struggle with: getting started with writing.
Your Overlooked Lists
I keep thinking about “Overlooked Problems,” a column written this spring by an occasional Substack writer about whom I know nothing except that they are a scientist doing research into organ generation and regeneration. The column
Cutting the Fat: The New Scientific Narrative of Obesity
US readers: Before heading into Thanksgiving dinner tomorrow, you might want to read science writer Julia Belluz’s new piece on what science has discovered doesn’t cause obesity. In a word: You. Just don’t expect Uncle Chester