Insights
Don’t Shoot the Audience
One of the largely unspoken rules in research communication is we acknowledge there should be different messages and approaches for different audiences — but will ignore that reality in our communications. We will write a paper
Does Everyone Matter? Then Who Does?
If you think action on climate change is the most important issue facing the world today, you might be surprised to learn that you are still — despite 30+ years of warnings from climate scientists and
The Two Kinds of Feedback for Public Experts
Document comments are the devil’s work. Oh, I use them to give feedback — all the time. Everyone does. And that’s the problem. Send your content out to a half-dozen people, get 300 comments back (not
You Are the New Publisher
For as long as I have been advising researchers (25 years as of next year), research communicators have said the same thing: We’re not publishers. Yes, we publish stuff, absolutely, they all add. But we’re not
No Participation Ribbons for Public Experts
Whom do you trust to give you honest, expert feedback on your public expertise? After (or before) you’ve done a podcast? Given a talk? Posted a video course? Gotten into a scrape in social? Is it
Call It
Air pollution is bad for us, says a mountain of research in very convincing ways. In fact, the research is so convincing that air pollution is a clear and present danger to our health (including, perhaps