How researchers get heard

Insights

Climate Change for the Information Commons

You can’t say you weren’t warned. Here are some excerpts from a recent Digiday interview with an anonymous young journalist now working at a tech company, headlined “’Not on me to save the media industry’: Confessions

Read More »

Fraud, Science & the Story That Wins

Why do some scientists commit scientific fraud? If you’re a scientist, “How would I know?” is probably your smartest answer here. But your real answer is probably something like “ambition,” “ego,” and/or “they’re not good enough

Read More »

The Semi-Public As Your Co-Creator

Economist Brad DeLong calls his Substack a “weblog-like newsletter.” On it, he publishes early drafts of forthcoming columns he wants to publish on Project Syndicate. The drafts are a premium for his Substack subscribers — but

Read More »

You Are the Expertise Cavalry

I don’t say this bluntly often enough: Public expertise isn’t “an expert who’s also good with the media.” Or “is good at giving talks.” Or “is good at Twitter.” It’s not an aggregation of performance skills.

Read More »

Can We Count on Your Expertise?

Here’s a rule of thumb for public expertise that almost nobody talks about: Share your expertise consistently — at a regular frequency that produces anticipation for your insights in the communities you’re trying to reach. As

Read More »

Get Thought Leadership Insights in Your Inbox