Insights
The Tragedy of the COVID Science-Communications Commons
It’s not exactly like the classic tragedy of the commons, where the commons collapses because everyone is trying to use it in their own interest, without coordination and regulation. The tragedy of the COVID science-communications commons
Your Research Project is Really a Communications Project
In response to my email Friday, “Media Are the Sprinkles,” a list member who directs communications for a research center responds: Very relevant from my perspective. Content-first approaches are what get you in the news anyway.
Media Are the Sprinkles
Years ago I asked a consultant to consultants (it’s nice work if you can get it) for a recommendation on a good media relations person. I’ll never forget his response — first a sharp laugh, and
Turning Curiosity into Impact
When you’re translating or explaining a new piece of research or a research-based idea, you need to keep three dimensions in mind: Format/attention span; Where existing audiences and target audiences feed; and Your audiences’ essential questions
Our Bodies, Our Data Points
As Cosmo Kramer said: “I don’t argue with the body, Jerry. It’s an argument you can’t win.” Five years ago — intrigued by studies showing fasting caused beneficial changes in mice, including decreased inflammation and obesity
Tuesday Thought Leadership Teardown: How to Refute
People are buzzing about a new piece of content whose subject is in your expertise wheelhouse. It’s getting traction, as they say. But you hate the piece. In your expert judgement, the content cherry-picks the evidence.