How researchers get heard

Insights

Media Are the Sprinkles

Years ago I asked a consultant to consultants (it’s nice work if you can get it) for a recommendation on a good media relations person. I’ll never forget his response — first a sharp laugh, and

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Turning Curiosity into Impact

When you’re translating or explaining a new piece of research or a research-based idea, you need to keep three dimensions in mind: Format/attention span; Where existing audiences and target audiences feed; and Your audiences’ essential questions

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Our Bodies, Our Data Points

As Cosmo Kramer said: “I don’t argue with the body, Jerry. It’s an argument you can’t win.” Five years ago — intrigued by studies showing fasting caused beneficial changes in mice, including decreased inflammation and obesity

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