Insights

After the third email, I knew we had a problem. I also knew we were on to something. My client had just published content advocating for the creation of a new government body to tackle a

Many public health experts have been rending their clothes for the last two years over the abysmal messaging from the White House on all matters COVID. Now the White House has a master messager: Ashish Jha,

Take another look at the provocative line I quoted Tuesday from programmer Kent Beck’s essay “The First Thing a Technical Speaker Needs”: As a presenter, it’s more important to be trustworthy than expert. Most experts —

Some US gun control advocates have recently lobbied news organizations to publish daily gun death totals, arguing that a daily “body count” turned public sentiment against the Vietnam War and would do the same against US

Taking ideas to impact: So many articles, so few of them useful. But that’s OK, because we also have computer programmer Kent Beck’s astonishingly good “Idea to Impact,” which nearly fills the gap by itself. (Thanks

“I just want my idea to take off and be used — it doesn’t matter if I get credit for it.” No. You must take credit for your idea. (And, of course, you must share that