Insights
Climate Change for the Information Commons
You can’t say you weren’t warned. Here are some excerpts from a recent Digiday interview with an anonymous young journalist now working at a tech company, headlined “’Not on me to save the media industry’: Confessions
Fraud, Science & the Story That Wins
Why do some scientists commit scientific fraud? If you’re a scientist, “How would I know?” is probably your smartest answer here. But your real answer is probably something like “ambition,” “ego,” and/or “they’re not good enough
The Semi-Public As Your Co-Creator
Economist Brad DeLong calls his Substack a “weblog-like newsletter.” On it, he publishes early drafts of forthcoming columns he wants to publish on Project Syndicate. The drafts are a premium for his Substack subscribers — but
You Are the Expertise Cavalry
I don’t say this bluntly often enough: Public expertise isn’t “an expert who’s also good with the media.” Or “is good at giving talks.” Or “is good at Twitter.” It’s not an aggregation of performance skills.
Can We Count on Your Expertise?
Here’s a rule of thumb for public expertise that almost nobody talks about: Share your expertise consistently — at a regular frequency that produces anticipation for your insights in the communities you’re trying to reach. As
Impact Metrics for Content: My Conversation with Stefan Byrd-Krueger
Everything changes…except for NGOs clinging to vanity content metrics instead of using data and analytics to really understand whether the reams of content they put out are having any impact. But maybe even that’s changing now,