How researchers get heard

Insights

Don’t Shoot the Audience

One of the largely unspoken rules in research communication is we acknowledge there should be different messages and approaches for different audiences — but will ignore that reality in our communications. We will write a paper

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Does Everyone Matter? Then Who Does?

If you think action on climate change is the most important issue facing the world today, you might be surprised to learn that you are still — despite 30+ years of warnings from climate scientists and

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You Are the New Publisher

For as long as I have been advising researchers (25 years as of next year), research communicators have said the same thing: We’re not publishers. Yes, we publish stuff, absolutely, they all add. But we’re not

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Call It

Air pollution is bad for us, says a mountain of research in very convincing ways. In fact, the research is so convincing that air pollution is a clear and present danger to our health (including, perhaps

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