Every Tuesday, I do a TTLT — Tuesday Thought Leadership Teardown — for my mailing list. Here’s my latest.
Evidence or expertise alone don’t make your ideas compelling.
You make them compelling.
“You” meaning: your voice. Your style, coupled with a strong argument and point of view.…Read More
Why do we say “yes” to doing things that aren’t in our best interest?
If you have this problem, you’re not alone: Almost everyone finds it difficult to say no when authority figures ask them for something — even when they’ve been advised they can refuse the request.…Read More
Research-driven communications isn’t journalism. But research-driven organizations still need consistent content production practices. High-quality content produced at a regular cadence creates anticipation. It creates an audience.
Given that, here’s one way to uncreate an audience — the opening of the latest newsletter from American Enterprise Institute president Arthur C.…Read More
What’s going on at the NRA?
Brian Mittendorf, an accounting professor at Ohio State who studies the finances of nonprofits and has been looking at the NRA’s tax filings, says he knows. His new piece in The Conversation, “Financial woes are at the heart of the NRA’s tumult,” argues the organization’s current internal conflict — marked by high-level resignations, accusations of extortion, looming insolvency and now a criminal investigation — is “the culmination of years of financial problems”:
- Routine deficit spending;
- Borrowing from its own foundation; offering discounted, multiyear memberships; and underfunding its pension plan — all tactics designed to boost short-term revenue at the expense of the long-term;
- Having an enormous board of directors (76 people!); and
- Signing sweetheart deals with an ad agency and a telemarketing fundraiser — the latter which kept 50 percent of all the money it raised for the organization in 2017.
“Everyone” is not an audience: the first platitude of communications.
An important variation on this “everyone” theme: “x, y, z, and anyone else who….”
Effective research communication requires making choices — immediately — about who your audiences are, and then understanding which messages and products will give them exactly what they need to make a decision.…Read More
Here’s a really big problem:
The world’s progress over the past 11 years on closing workplace gender gaps for seniority and salary has been glacially slow — so slow that we’re not on track to achieve parity for another 200 years.…Read More