Issues Public Experts Face

Beware of Successful Launches

The new UN-backed report out this week assessing the extent of global biodiversity in crisis had, by anyone’s metrics, a boffo launch: lots of global coverage and plenty of commentary placed in elite media by report authors and other heavyweights. Money quote from Nature:

Biodiversity should be at the top of the global agenda alongside climate, said Anne Larigauderie, IPBES executive secretary, at a 6 May press conference in Paris, France.

Tuesday Thought Leadership Teardown: Not Just Whys, But the Why

What’s going on at the NRA?

Brian Mittendorf, an accounting professor at Ohio State who studies the finances of nonprofits and has been looking at the NRA’s tax filings, says he knows. His new piece in The Conversation, “Financial woes are at the heart of the NRA’s tumult,” argues the organization’s current internal conflict — marked by high-level resignations, accusations of extortion, looming insolvency and now a criminal investigation — is “the culmination of years of financial problems”:

  • Routine deficit spending;
  • Borrowing from its own foundation; offering discounted, multiyear memberships; and underfunding its pension plan — all tactics designed to boost short-term revenue at the expense of the long-term;
  • Having an enormous board of directors (76 people!);

Tuesday Thought Leadership Teardown: A Map is Just a Map

“Everyone” is not an audience: the first platitude of communications.

An important variation on this “everyone” theme: “x, y, z, and anyone else who….”

Effective research communication requires making choices — immediately — about who your audiences are, and then understanding which messages and products will give them exactly what they need to make a decision.…