Strategic Video for Research-Driven Groups: An Interview with Vern Oakley

“Strategy” and “video”: two terms that still don’t appear together in the same sentence at most research-driven organizations.

While video defines the present and dominates the future of marketing and communications for the rest of the planet, research-driven organizations still too often apply video piecemeal and after-the-fact — as one-off illustrations for new research, with little cohesiveness across the organization’s body of work.