If you lead an organization and want to turn it into a thought leader — and become one in the process — first understand what not to do. Here are four dead ends you should avoid — the Alpha Dog, Vampire, Strangler and Ghost — plus an alternative path to embrace.
Walk a mile in their shoes — and then think about why they might be reluctant to take a step forward.
Is research thought leadership a precious metal in your organization — often discovered by accident and as likely to grow through your organization as gold through alchemy? Or is it a renewable resource and your organization the ecosystem producing it? Review these nine habits to tell where you’re at.
The original Trojan horse was designed by the Greeks to deceive and undermine their enemy, the Trojans. Trojan-horse thought leadership just deceives and undermines the people who write it. It isn’t intentionally deceptive. But it doesn’t provide what it promises. And it corrodes your expert standing like battery acid.