How Research-Driven Organizations Become Thought Leaders


POV: The Four Axes

I see four POV axes for researchers who generate insight content for non-specialists:

  1. Are You From the Past or the Future?
  2. Are You an Advocate, or are You Dispassionate?
  3. Are You a Fox (always knitting together lots of disparate ideas) or a Hedgehog (jamming on one big idea)?
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POV: Who Are You to Us?

Why have so many residents in Detroit’s communities of color turned down the city’s offer to plant free trees in front of their homes?

Because no one asked them if they wanted the trees.

They should want them — at least, that’s how a researcher might think.…

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What’s Your POV?

We all have opinions — expressions of how we perceive the world. These we can be rather free with, especially at conferences around 5p.

Very few of us, by contrast, clearly articulate our points of view. The point of view — it says it right in the name — isn’t your opinion.…

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How Much Time Do They Have?

How do you decide what specific tactics — tweeting? op-eds? a roundtable? smoke signals? — to use in communicating your research idea to non-specialists?

Most research communication efforts throw up their collective hands and say: let’s do everything. Or let’s do what we always do.…

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Avoiding Science’s Schlock Pile

What if researchers had to rate — publicly — the evidentiary robustness of the major points they made in books, opinion pieces…all their communications for non-specialists?

What if research communicators had to do same?

Oh, what a wonderful world. I think.…

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The Forbidden List

You already have this list, if only in your head. Everyone who runs or works for a research-driven organization does.

It’s the list of all the evidence-based things you and your researchers don’t feel you can say or talk about publicly.…

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What Leadership Bios Look Like

They read your thought leadership content; now they’ve looked up your website bio to learn about your leadership.

The last thing they want to read is an extension of your CV — academic in style. Or a list of your achievements without cohesion or relevance.…

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