Insights

The Strategic Content Checklist

Strategic content creates opportunity for your organization. It motivates the right people to reach out to you. Catalyzes them to work with you, hire you, publish you, hear more of your insights. It’s valuable stuff.

Content strategies? Well, they must be valuable too — because organizations routinely pay tens of thousands of dollars for them.…

Objectivity is a Terrible Marketing Plan

Most researchers can’t stand marketing — that is, until they need it.

To distribute a vaccine quickly to 80% or more or the U.S. population, we’re going to need some kick-ass marketing. Not just a campaign with celebrities and Anthony Fauci doing PSAs, but customized approaches that target the obstacles specific audiences face and put up to vaccination.…

For This New Year, Ask the Big Questions

No one makes New Year’s resolutions anymore (probably for the best). Now everyone seems to have switched to making New Year’s predictions — definitely for the worse. The prediction space is crowded and polluted. But you’re a research-based authority with smart stuff to say about the year ahead.…

Another Stink in the Scientific Air

The science-media industrial complex is broken. I’ve been writing to you about it for nearly two years. Nutrition studies and COVID-19 have exposed it. Clickbait-y studies far too tempting to be true are published in volume, publicized at high volume, covered by the press at maximum volume and walked back only with the most massive of pushbacks.…