How Research-Driven Organizations Become Thought Leaders

Insights

Why Marketers & Scientists Hate Each Other (It’s the Papers)

I’ve worked for more than 20 years with researchers as a communications and marketing professional. I’ve heard every complaint both sides could make about the other — and probably so have you. For me, the usual stereotypes (marketers are fluffy idiots, scientists are literal idiots) stopped being amusing years ago.…

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Assessing Your Writing Skills

A list member writes:

This morning while working on a proposal with some super collaborators I found myself thinking that my writing skills could use some work. I know they always can, for everyone, but then I wondered:

How can I assess my writing skills to highlight current strengths and weaknesses without going back to college?

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Don’t Play Numbers Games

Among my top-five most-hated science communications tactics: let’s write a letter to X journal and get Y number of people to sign it. That’ll get their attention and change things!

Sadly: while Y might get their attention (briefly), it’s never nearly enough to change things.…

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The Coming Agitation

The Agitator, a must-read newsletter on fundraising trends and strategy for non-profits, last week posted a series on audience building amidst the ever-shifting sands of Google and Facebook. (In two words: treacherous.) Some takeaways:

  • More than half of all Google searches now end in no clicks (because Google is dominating many searches with its own information boxes — and because people on mobile don’t click as much);
  • Organic reach on Facebook has dried up — clickthroughs are now all ad-driven, and those ads are getting and will get more and more expensive.
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Metabolism

You had a fresh analysis about an issue dominating the news last month — one that was going to make all the hot takes look silly. But you waited too long to pull a pitch together for an op-ed and media, so you just tweeted a grumpy thread to your followers and hoped somebody would find it.…

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