Insights

Your Secret Weapon: You Know What You’re Talking About

Here’s one of the most familiar narratives in science:

We knew that! We’ve been saying that for years! Why didn’t you know that?

It’s the story of a subculture — a scientific field — so insular that it thinks it’s sufficiently communicated a piece of knowledge to the rest of the world, only to discover (after years, maybe even decades) that the rest of the world didn’t get the message at all.…

Grimpact: My Conversation with Gemma Derrick

Researchers, research funders and research communicators — almost all of them start with the same assumption: The only social impact research can have is positive. (It’s research, after all!) We can scarcely imagine research having negative social impact, much less having to plan against our research having negative social impact.…

Never Waste an Email Crisis

Email is still a critical vehicle of communication — often the critical vehicle of communication — for public experts, especially ones who run organizations. 

That’s why you should subscribe to email guru Dan Oshinsky and his monthly newsletter on email titled “Not a Newsletter”: It’s simply the best intelligence going on email for frequent content publishers. (And…

Podcasting & Every Grain of Sand

Producing a podcast consists of 1,001 tiny steps and decisions — none of which have anything to do with your choice of microphone.

Here’s a list of some of the most important categories of podcast production tasks, which you might want to clip and save to look at every time you think about starting a podcast:

  • Booking guests.

The Lie Factor vs. the Baseline Principle

What’s your argument? For researchers, the answer to the question often comes down to: What do the data say?

That question, however, implies that researchers just spit out the answer. No: You decide the answer, in three critical ways:

  1. We speak for the data, which means we invariably frame the data (and have to take responsibility for that framing).