Insights
How Your Institution or Organization Can Help You Move Up to Level 3
Here’s the wrap for my six-part series on researcher thought leaders and how those just getting started should think strategically about improving their skills and impact. If you haven’t already, please take my health assessment for researchers — it can provide you with a baseline that you can use to guide your development as an authority.…
Read MoreTen Key Steps You Should Take to Get to Level 3
This is the fifth in a six-part series on researcher thought leaders and how those just getting started should think strategically about improving their skills and impact in communicating with non-experts. If you haven’t already, please take my health assessment for researchers — it can provide you with a baseline that you can use to guide your development as an authority.…
Read MoreWhy Level 2s Get Stuck There
This is the fourth in a six-part series on researcher thought leaders and how those just getting started should think strategically about improving their skills and impact in communicating with non-experts. If you haven’t already, please take my health assessment for researchers — it can provide you with a baseline that you can use to guide your development as an authority.…
Read MoreLevel 2 Researcher Thought Leaders: A Deeper Dive
This is the third in a six-part series on researcher thought leaders and how those just getting started should think strategically about improving their skills and impact in communicating with non-experts. If you haven’t already, please take my health assessment for researchers — it can provide you with a baseline that you can use to guide your development as an authority.…
Read MoreWhat Do Level 1 and 2 ‘Researcher Thought Leaders’ Look Like?
This is the second in a six-part series on researcher thought leaders and how those just getting started should think strategically about improving their skills and impact in communicating with non-experts. If you haven’t already, please take my health assessment for researchers — it can provide you with a baseline that you can use to guide your development as an authority.…
Read MoreFor Researchers Just Starting Out in Thought Leadership
This is the first in a six-part series on researcher thought leaders and how those just getting started should think strategically about improving their skills and impact in communicating with non-experts. If you haven’t already, please take my health assessment for researchers — it can provide you with a baseline that you can use to guide your development as an authority.…
Read MorePlatforms and Where to Insert Them
Do you need a platform before you write a book?
(Sound of list muttering: “Uh….what’s a platform?”)
OK, let’s back up. A platform is the sum of your marketing resources and audiences — the full metal jacket that you and your organization/institution can muster to support raising awareness of, conversation about and sales for your book.…
Read MoreNot More. More Exciting.
Simon Owens, host of the podcast “The Business of Content,” recently interviewed Robert Cottrell, founder of The Browser, a paid daily newsletter that has more than 10,000 subscribers and pays him a salary of more than $160,000 a year. (You can read the full interview here on Medium.)
Cottrell sends five links a day to his readership.…
Read MoreSign of a #Scicomm Fail
When you have to pin a revisionist explainer in the comments for your explainer video…
H/T to list member and Email for Experts CEO Tom Miller. who sent that screenshot of the comments on the YouTube version of the video I wrote about yesterday.…
Read MoreTTLT: Screening Sunscreen
Would you rather:
a) Read a scientist’s accessible and well-written 850-word breakdown on the evidence about whether sunscreens are harmful to us — and how we should respond?
or
b) Watch a four-minute video by the same scientist doing the same breakdown and giving similar advice?…
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