Yesterday I outlined the first of two subtle ways the bio of Jessica Hellmann, director of the University of Minnesota’s Institute on the Environment, inverts the normal research bio to position her as a strong leader.
The first inversion: for leaders, research achievement is about impact, not journals.…
Quick note: I misspelled Jessica Hellmann’s last name in last week’s email on researcher bios. Two n’s in Hellmann, not one. My apologies!
As a leader of a research-driven organization, you have a bio. And you almost certainly don’t like it.…
They read your thought leadership content; now they’ve looked up your website bio to learn about your leadership.
The last thing they want to read is an extension of your CV — academic in style. Or a list of your achievements without cohesion or relevance.…
How can individual researchers assess their writing strengths and weaknesses (and improve on those weaknesses)? Last week I gave you four ideas.
How can research-driven organizations/institutions help with that assessment and improvement? In many of the same ways:
Note from Bob: This week, I’m writing a shaggy little series on marketers and scientists, and how to make that unpromising but all too common pairing work better. See all the emails.
I’ve owned dogs for more than 20 years.…
A list member writes:
…This morning while working on a proposal with some super collaborators I found myself thinking that my writing skills could use some work. I know they always can, for everyone, but then I wondered:
How can I assess my writing skills to highlight current strengths and weaknesses without going back to college?
I love how Pew Research Center displays information — especially in ways that allow you to make quick comparisons and immediately grasp differences.
But I didn’t know how to describe how Pew does this so well until I read this article by the Center’s design director, Peter Bell.…
How can you engage exactly the grass-tops people you want talking about your ideas, expertise and new research?
Katy Napotnik of The Urban Institute reveals Urban’s blueprint for doing so in a Medium essay that every CEO, director and comms director at research-driven organizations should marinate in.…
Sometime soon — today, tomorrow, this weekend — you should watch Esther Duflo’s TED talk. It’s a model for how to frame your disruptive research and ideas.
This is Esther Duflo who just won the Nobel Prize in economics for her research to find the most effective interventions against poverty and associated, preventable diseases.…
If you’re having trouble getting your SMEs to author individual pieces of thought leadership, try crowdsourcing those pieces instead from across your organization, or from an event you hosted.
What I’m talking about is very different than a multi-authored piece with infinite rounds of edits and approvals.…