Yesterday I outlined the first of two subtle ways the bio of Jessica Hellmann, director of the University of Minnesota’s Institute on the Environment, inverts the normal research bio to position her as a strong leader.
The first inversion: for leaders, research achievement is about impact, not journals.…Read More
They read your thought leadership content; now they’ve looked up your website bio to learn about your leadership.
The last thing they want to read is an extension of your CV — academic in style. Or a list of your achievements without cohesion or relevance.…Read More
How can individual researchers assess their writing strengths and weaknesses (and improve on those weaknesses)? Last week I gave you four ideas.
How can research-driven organizations/institutions help with that assessment and improvement? In many of the same ways:
- Hire a staff editor with some domain expertise to work with its researchers;
- Hire a professional writing coach to evaluate manuscripts and the strengths and weaknesses the researchers are displaying in those manuscripts;
- Put on two- or three-day writing workshops for its researchers, led by a scientific writing coach and scientists who write well (the manuscripts might be peer-reviewed papers, pieces for non-specialists, or a mix of both);
- Develop an internal communications platform where researchers can get candid, supportive feedback on their writing from their peers;
- Develop an external-facing platform (OK, a blog) where researchers can publish at low stakes.
A list member writes:
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This morning while working on a proposal with some super collaborators I found myself thinking that my writing skills could use some work. I know they always can, for everyone, but then I wondered:
How can I assess my writing skills to highlight current strengths and weaknesses without going back to college?
I love how Pew Research Center displays information — especially in ways that allow you to make quick comparisons and immediately grasp differences.
But I didn’t know how to describe how Pew does this so well until I read this article by the Center’s design director, Peter Bell.…Read More
How can you engage exactly the grass-tops people you want talking about your ideas, expertise and new research?
Katy Napotnik of The Urban Institute reveals Urban’s blueprint for doing so in a Medium essay that every CEO, director and comms director at research-driven organizations should marinate in.…Read More
Sometime soon — today, tomorrow, this weekend — you should watch Esther Duflo’s TED talk. It’s a model for how to frame your disruptive research and ideas.
This is Esther Duflo who just won the Nobel Prize in economics for her research to find the most effective interventions against poverty and associated, preventable diseases.…Read More
If you’re having trouble getting your SMEs to author individual pieces of thought leadership, try crowdsourcing those pieces instead from across your organization, or from an event you hosted.
What I’m talking about is very different than a multi-authored piece with infinite rounds of edits and approvals.…Read More