How Research-Driven Organizations Become Thought Leaders

Posts by Bob Lalasz

The Four Dead Ends of CEO Thought Leadership

If you lead an organization and want to turn it into a thought leader — and become one in the process — first understand what not to do. Here are four dead ends you should avoid — the Alpha Dog, Vampire, Strangler and Ghost — plus an alternative path to embrace. Read More

Is Your Thought Leadership a Marketing Trojan Horse?

The original Trojan horse was designed by the Greeks to deceive and undermine their enemy, the Trojans. Trojan-horse thought leadership just deceives and undermines the people who write it. It isn’t intentionally deceptive. But it doesn’t provide what it promises. And it corrodes your expert standing like battery acid. Read More