Are You Need or Feed?

Howard Mittman, whose career encompasses top roles at Bleacher Report, WIRED and GQ, tells Brian Morrissey’s “The Rebooting Show” that there are two kinds of publishing today: Purpose-Driven vs. Mission-Driven, or what Mittman has called in the past “Feed” vs. “Need”: Here’s Mittman on the difference:

“Purpose-driven publishing is about ad dollars and collecting affiliate revenue.