Say What the Evidence Means

List member David Chapin, CEO of Forma Life Science Marketing, responds to my post on why researchers need to call it early more often with some understanding and some tough love takeaways:

One thing that your thinking, and those of the experts you cite, makes clear to me is that science, with its “peer-reviewed, make it impervious to attack” attitude, doesn’t work really well in the VERY short term.