Make Your Thought Leadership a Little More Corporate
Corporate thought leadership.
Ew! you’re thinking. Ick!
Let’s make you feel even yuckier: Being a little “corporate” about thought leadership works.
Here’s Gini Dietrich (founder and CEO of Arment Dietrich and a global leader in PR innovation) on the benefits of effective corporate thought leadership:
Corporate thought leadership is far more challenging than your typical personal thought leadership, but it has the potential for even more beneficial results.