Freak-Out Science, Scare-Quote Science

Chipotle just announced its “Real Foodprint” initiative — an app that purports to give customers “five key metrics” on the “sustainability impact” of 53 “real” ingredients used in Chipotle meals compared with “conventional” ingredients.

And now my scare quote key is broken …

Jayson Lusk is skeptical of Chipotle’s claims, even though the campaign is fronted by Bill “The Science Guy” Nye (wink wink).…