Stop Rearranging Deck Chairs

You would think research communications has enough challenges today; it doesn’t need to inflict its own.

And yet: Self-regarding gestures — especially self-flagellating ones — have become proxies among many research communicators for action and impact. Example:

If I recommended the above to my clients — academics, NGOs, for-profits that a) are all deeply committed to and practice diversity and inclusion and b) pay me to help them articulate and start conversations with new audiences about their biggest, research- and expertise-based ideas and solutions and arguments — they would … be perplexed.…