Tuesday Teardown: Direct Authority Quotes

Researchers can make three kinds of quotes that add authority to their outreach content:

  1. Citations of other works, which might or might not be attached to an actual verbatim quote from the source;
  2. Maxims — those over-familiar sounding quotes worn so smooth by so many previous quoters that they’re almost pre-digested; and
  3. Direct authority quotes — quotes from conversations with colleagues or other authorities, used by permission.