Redressing the Researcher-Communicator Imbalance

In certain classes of research-driven organizations (e.g., smaller think tanks, some NGOs, university-based research centers), it’s often researchers and research directors who call the communications shots. Their comfort level dictates:

  • The way individual pieces of content look and feel;
  • Where, how and how often the content gets promoted and to whom;
  • Which content is deemed priority for the research vertical and/or organization;
  • The content marketing strategy for the research vertical and/or organization (and whether there is a content strategy or not).