When Your Rationality Isn’t Rational

You never want to do this in America in the wake of a weekend of two mass shootings:

At a time like this, you never want to belittle your audience’s fear, frustration, anger, panic & despair.

And a time like this, you especially don’t want to wield data in a way that says people are just being deceived by their limbic systems about what’s really important, and you have the answer.…