So Frustrating: The Science of Research Communication

The science about how to communicate research is eternally promising, tantalizing and…frustrating.

For this science to be helpful to communicators, its researchers need to

  • Use study subjects that closely resemble the ones practitioners target;
  • Provide findings that are close to shovel-ready; and
  • Test whether and which communications strategies and tactics can prompt behaviors that would translate into real world impact.