What Kind of Science Storytelling Works Best?

What’s better at motivating climate change action — analytical information, or a story?

Most science communicators would automatically say “storytelling” — and now a new study out from the journal Climatic Change will only strengthen that reflex.

The paper argues that embedding climate change messages within an actual story is more effective than fact-based arguments at provoking durable “pro-environmental behaviors” in your audience.…