Every research-driven organization should be investing in improving their research staff’s communications skills — that’s a no-brainer. But doing science communications alone is isn’t enough — like bringing a knife to the gunfight of the attention economy.
If the term “thought leadership” still gives you the willies, try the definition a scientist who works for a global NGO told me he uses: As an early warning system of actionable intelligence for the world.
Is research thought leadership a precious metal in your organization — often discovered by accident and as likely to grow through your organization as gold through alchemy? Or is it a renewable resource and your organization the ecosystem producing it? Review these nine habits to tell where you’re at.